Award-winning writer and story innovation thought-leader. Content consultant for top, global brands. MFA, Columbia; BA, University of Texas. Always interested in interesting assignments.
There are three key shifts luxury brands must keep in mind as we enter the dawn of the luxury-loving Millennial.
Successful online luxury brand marketing demands the four E’s: experience, exclusivity, engagement and emotion. Here's a closer look at each one.
For over a decade, I've made a career as a marketer by leveraging the processes and techniques I learned as a filmmaker and fiction writer--the processes and techniques of narrative storytelling....
Brand Management - Filmmakers and marketers migrate toward one another because the key to their success is the same: story. Learn how Apple successfully created an emotional bond with its customers that transcends ...
Here are three cutting-edge digital technologies that can help save the luxury brand experience.
Lately people are talking about luxury brands and digital marketing. Here are the top five commandments for marketing luxury brands using the most democratic media in the world.
Under its creative force Christopher Bailey, Burberry's take-up of technology is all-embracing.
BY Emily Cronin | Duke Greenhill primary industry source and sidebar author.
There is a system for successful storytelling. Actually... there are many!
Duke Greenhill continues his series on narrative strategies by discussing the brand story package, and how these chapters can help build your brand.
How the hospitality industry can leverage digital - mobile technology for top-notch customer service.