Award-winning writer. Storytelling and marketing thought-leader. Creative Director for top, global brands. MFA, Columbia; BA, University of Texas. Always interested in interesting assignments.
he advent of digital and social media turned the business of luxury fashion on its ear.
Luxury retailers have been trying to catch up ever since. Naturally, most turned their attention to the media itself, and many have made great progress.
Burberry, for example, mastered consumer interaction with “Art of the Trench.” Tiffany broke ground by cleverly integrating retail and mobile media with the “Engagement Ring Finder” application.
The problem is, internally and operationally, the business of luxury fashion retail is still stuck in an analog mindset.